Points de vente Sky High: The Indigo Story by Tarun Shukla NEUF

Product Name: Points de vente Sky High: The Indigo Story by Tarun Shukla NEUF
EAN：9789356999121 UPC：9789356999121 ISBN：9789356999121 MPN：N/A Format：Hardback, 272 pages
IndiGo was one of the late entrants in the low-cost airline business in India. The market already had strong players by then - points de vente many of them new - including Capt. Gopinaths Air Deccan, Ajay Singhs SpiceJet, Vijay Mallyas Kingfisher Airlines and Wadia-groups GoAir. How did IndiGo in a matter of a few years, not only become profitable but also the most valuable airline in the history of Indian aviation while other airlines struggled (and continue to) and others simply grounded? What makes it prosper despite a troubled and often loss-riddled industry? Sky High will provide a detailed account of how one dream, two friends and some great execution created the biggest airline in India..